# How to add unsubscribe link in your email?
You can add unsubscribe link in any type of email (Rich-text Editor, Drag and Drop Builder, HTML Content) using Merge tags.
Merge tag for Unsubscribe link is *|unsubscribelink|*
You can use this merge tag in your email content and it will be replaced with the actual unsubscribe link when the email is actually sent to the users.
Note: Make sure, the the tag is added as a link and not directly as text.